Concerns for Policy Paper

Some of the main concerns I have in my paper is the lack of a concise thesis statement and a detailed description of the problem.  Other concerns I have are on the flow of the paper and if you got the main points of the essay.

ICW 11.22.2011

An issue that is most relevant to students that live off campus is the issue of on campus parking.  The implementing of a policy for parking for off campus students would make a huge impact in the student life for both on and off campus students.  For on campus students parking has never been an issue because they can walk to and from their dorms.  The problem exists in those students that have cars and still live on campus.  What should be changed is there should be specific parking lots for students who live in the dorms, specifically located on the outskirts of campus. Such parking structures like Pendelton Garage or Horizon Garage could be used specifically for these students. The student could pay a fee for a pass at the beginning of the year and have their car in a safe gated parking garage away from the middle of campus so that students commuting to and from campus have places to park. 

Annotated Bibliography

Tiana Langer

English 102.028

11.8.2011

Essay 3, AB Draft 1

Annotated Bibliography

"Assisted Suicide Is a Valid Medical Decision" by Alois Geiger. The Right To Die. Jennifer Dorman, Ed. At Issue Series. Greenhaven Press, 2010. Alois Geiger, "Why I Prescribe Drugs for Suicide," Times Online, October 24, 2008. Copyright © 2008 Times Newspapers Ltd. Reproduced by permission.

The position of this text is biased toward physician-assisted suicides being a good and valid reason for euthanasia.  The directed audience is toward people who agree that euthanasia is something that is not morally or ethically wrong.  There are many different ideas to this short text, one being the main subject for my essay Euthanasia and the Hippocratic oath.  Alois Gieger believes that the oath is "largely out of date" and that doctors today do not need to make this oath because it would forbid them from the most minor of surgeries such as the removal of a bladder stone.  He also talks about how it would forbid doctors from performing abortions as well.  Another main point he makes is when it is reasonable and acceptable for physicians to assist in a patient’s suicide.  He positions himself as a person helping someone that cannot find help elsewhere from a psychiatric standpoint or someone whose life is ending.  He says that it is his obligation to help his patients in any way that he can.  In response to this text I learned that doctors and physicians who agree that assisted suicide is a valid way to end a life believe that they are in no way breaking any morals of their own because it is for the well being of their patients. Geiger asks the reader many questions in this short text to make the reader reflect on the subject themselves and think what would they have him do.  In no way did this alter my viewpoint on the subject.  In fact I found it harder to understand because instead of giving his stance on the issue he was asking the reader questions and never truly explaining the situation except for in short one sentences. This specific source will be useful because it is directly from a physician that believes euthanasia is a legitimate way to end a life.  I will be able to use it to show the perspective of a first hand physician’s viewpoint through this article.  

"Physicians Should Not Be Legally Permitted to Assist in Suicide" by Leon R. Kass and Nelson Lund. Euthanasia. James D. Torr, Ed. Opposing Viewpoints® Series. Greenhaven Press, 2000. Excerpted from Leon R. Kass and Nelson Lund, "Courting Death: Assisted Suicide, Doctors, and the Law," Commentary, December 1996. Reprinted by permission; all rights reserved.

The overall position of this article is that euthanasia is in violation of the Hippocratic oath. The authors' do not particularly seem biased because the show both sides on some of the main topics though it is written for those readers who would agree with their views.  This article sometimes focuses on the legality of the issue of euthanasia, but holds good Intel on the issue in general and how it relates to the Hippocratic oath and the interpretation some physicians see it as today.  The main ideas of the text are the morality of the subject and how euthanasia in many ways goes against what physicians and doctors are taught.  The authors' distinguish the differences of a patient refusing help and asking help to end their lives.  Those patients that refuse help are in accordance with the oath while those that ask for help are in defiance. The main conclusions reached through this article are that though many physicians are tempted to assist in their patient’s suicide it is not a reason to change a traditional rule.  In response to this article I learned a valuable viewpoint on the issue from a more legal standpoint and not from a "completely against” standpoint, which I was expecting.  This article does a very good job of going in depth to the topic and the authors' particular view on the subject of euthanasia.  This will be useful in many ways, because it gives background information on the Hippocratic oath and a specific viewpoint on why euthanasia is in violation of the oath.  It also gives examples from today's society that some people view as acceptable, but when looked at with the history of the subject of euthanasia are in fact not what they seem to be. 

Ahmed, A.M and M.M. Kheir. “Attitudes towards euthanasia among final-year Khartoum University medical students”. Eastern Mediterranean Health Journal 12 (2006): 391-97.

2 faculty members wrote this article from the University of Khartoum in Sudan after their research of what some graduating medical students thought of euthanasia. There are no particular biases because it was research that the authors had done. The main part that is useful is the discussion of the research because it relays the results of the research done.  Mainly there was a direct link between student experience with the terminally ill and the positive attitude toward euthanasia.  This article showed that students in the Sudan were more willing than the doctors to accept euthanasia although the students believed the legalization of euthanasia could be dangerous to the more vulnerable patients, such as the elderly or mentally retarded.  This text shows the specific viewpoint of some medical students view on euthanasia.  It in no way altered my views on the subject of euthanasia because it was done with students in Sudan and not in the US.  I believe I would feel differently about the subject had it been a study done of last year medical students in a well know medical school in the US.  This specific text will be useful in my project because it give a good source of the viewpoints of some medical students and some facts about the students in correlation to euthanizing people.

Parpa, Efi et al. “Attitude of health care professionals, relatives of advanced cancer patients and public towards euthanasia and physician assisted suicide.” Health Policy 97 (2010):160-165. 3 Nov. 2011.

This study was done by a group of doctors in Greece to see how fellow health care professionals, relatives of patients and the patients themselves felt towards physician-assisted suicide.  The people interested in this study are mainly people interested in the act of euthanizing in Greece.  The main audience that this article is meant for are fellow doctors or someone who may be researching the topic of Euthanasia, because it gives an in depth, researched, case of the viewpoint some doctors and patients on Euthanasia.  The main idea of the research article is that euthanasia has now procured the meaning of the direct administration of a lethal agent to a patient by another party.  Most of the time this is with merciful intent after the patient has requested it.  Physician assisted suicide refers to the patient intentionally ending his life with a physicians assistance. The main objective of the research was to investigate the opinions of some Greek doctors, nurses, family members of patient, and patients themselves on euthanasia and physician assisted suicide.  From this article I learned that the Greek system is in close resemblance to the way most American doctors feel because they share a lot of the same views on the subject.  This particular article was very helpful because it gave background information on euthanasia and the different kinds whether passive, or active.  This particular text will be useful in my paper because it is a study of patients and doctors and their views on euthanasia. 

 Karlsson, Marit. End-Of-Life Care and Euthanasia: Attitudes of Medical Students and Dying Cancer Patients. 2011. Sweden, Stockholm. 3 Nov 2011.

This article is a thesis from the Department of Oncology and Pathology at the Karolinksa Institute.  The main objective of this text is to look at the end-of-life care and supporting factors that are required for a “good death”.  The main concepts for a “good death” are relief of suffering and the maintenance of autonomy and dignity in the patient. The paper looks at the attitudes toward end-of-life care and euthanasia in medical students and dying cancer patients.  The main conclusion reached at the end of the study was that there was no real correlation in the attitudes towards euthanasia in medical students and patients, although the medical students seemed surer on their positions than the patients.  This text was a very long and in depth study of the attitudes towards euthanasia which made it hard to read and comprehend, but there were parts that were relevant to my topic.  The paper touched on the fact of legalization of euthanasia, which is already legal in Sweden, so it makes me think that this was intended for people where euthanasia was not already legal.  It will be useful in the viewpoints of some medical students and the patient’s views on the topic of euthanasia.

Euthanasia. ProCon.org 6 Oct 2008. 3 Nov 2011. http://euthanasia.procon.org/view.answers.php?questionID=000198

This text was found online and gives many quotes from doctors who are for and against the topic of euthanasia. It also gives the full Hippocratic oath.  This article had no real main points because it was a collection of quotes from doctors on both sides of the controversy.  Some of the research I have already collected from some doctors are quoted again in this article, and it gives further insight on how some of the doctors feel about euthanasia.  This article was short and because it is a collection of quotes it is hard for me to agree and disagree on certain claims that each doctor has.  The main parts I will be using are the quotes for and against the topic of euthanasia.  There is only one line in the Hippocratic oath that pertains to the act of euthanasia in the sense that I am talking about, though I may touch on the different ways euthanasia can be looked at in my paper. 

Tyson, Peter. “The Hippocratic Oath Today”. 27 Mar 2001. PBS Nova Online. 5 Nov 2011. http://www.pbs.org/wgbh/nova/body/hippocratic-oath-today.html

This article was found online and was written by the editor in chief of Nova Online, a beta site for PBS.com.  The directed audience may be someone who is studying Hippocrates or studying the Hippocratic oath. The main point of the text is the Hippocratic oath and the role it plays in the medical field today.  Everyone is required to take some form of the oath, though today it is not exactly the way it was written by Hippocrates.  Although they are different the message is very similar.  The article also gives background on what people feel about the Hippocratic oath and the positives and negatives of the original oath and the modern oath.  This text gave me insight on what the oath that is taken today is like.  I never expected it to be exactly like the original, but to adhere to the main points. In some ways it does and some it doesn’t.  In the modern version of the oath it does not say that euthanasia is against it but that it is a great responsibility to be faced with humbleness and awareness and to not play God.  This will give me sufficient information on the Hippocratic oath from the original and the more modern version of the oath.  It will make incorporation into the essay easier because it also gives what people think of the oath that are not a doctor and how those for the act of euthanasia can interpret it to no be against the oath.

Quill, Timothy and Greenlaw, Jane. “Physician Assisted Death”. The Hastings Center. 5 Nov 2011. <http://wwwthehastingscenter.org/Publications/BriefingBook/Detail.aspx?id=2202>.

A Medical Doctor who is the director of palliative care at the University of Rochester and a Juris Doctor who is the director of program in clinical ethics wrote this article. The article describes and highlights the reasons physician assisted suicide is acceptable.  It frames the issue from being something that is viewed as bad and shows where physician assisted death is a legitimate reason for a patient’s death.  The article is not biases because it also highlights tat it is a controversial issue and that the public is divided on the topic as well as giving information for and against the view of legalizing physician assisted death.  Along with the article they give an ultimatum as a “last resort option”.  This text was very good at pointing out the controversy f physician assisted death and giving many reasons fro and against it as well as an end result. It still does not change my opinion on the subject. This will be useful in my paper because it gives the two main views on physician assisted suicide which proves helpful because it can either be cohesive with the views of the doctors, patients, and students or not which will prove interesting.  

Topic Proposal

The issue I have decided to focus on in my essay is Euthanasia. Specifically how euthanasia goes against the Hippocratic Oath and the morality of doctors and physicians. Euthanasia is the practice of intentionally ending a life to relieve pain or suffering, but the legality and view around the subject have been debated since the times of Ancient Rome. Many people have controversial views on the subject because it a form of suicide to some and killing to others.
Medical students are just one group that are directly impacted by euthanizing.  Like many groups religion makes an impact on how people view the subject, but with medical students they are taught to put aside their feeling in care of patients.  From a study done only around 36% of medical students supported euthanasia while up to 72% showed opposition. From the position of a medical student the same study also showed that of the 36% of students that supported euthanasia only half were prepared to carry out the act.
The main group of people impacted are the patients who want to be euthanized.  As a patient with a terminal illness or someone who is in a great deal of suffering and pain they are ultimately looking for a way to control their diseases. As a means of doing this they turn to euthanasia.  These patients look at euthanasia as a relief of pain and address it as a way out of being a "burden".  In a study researchers found that the most common reasons for patients asking for assisted death include loss of autonomy, loss of control or bodily functions an inability to participate in activities the patients find enjoyable and a determination to control their death.  
One group in particular that has a strong view on the subject of euthanasia are the physicians and doctors who agree that euthanasia is a valid medical procedure.  They view euthanasia as a valid way to give their patients what they want, though they see it as a valid reason if they cannot help the patient in any other way.  Ultimately they believe that suicide is a human right, and can be done in a more humane way than the brutal way people believe suicide is, and they see it as another way of helping their patients.
Lastly is the view of the doctors who oppose euthanizing.  These doctors believe it is a violation of the conduct that a doctor should use.  This is the view of most medical professionals in the US because they have been taught to have a profound repugnance to medial killing.  This view is mainly because the euthanizing of human beings is strictly against the law in the US. These physicians also take this view because if euthanizing were to be legalized most medical professionals would take advantage of the power over their patients, and they fear that power.
My personal view on the topic of euthanasia mirror those of the doctors and physicians who oppose euthanizing. I feel as if euthanizing is a way for someone to justify killing another person.  I am not a very religious person so that view point has nothing to do with my stance on the topic, but I do believe that if some doctors were given the option of legally killing their patients because they were terminally ill or sick they would turn to that option. I also feel like it would give physicians and doctors a certain power over their patients that would disassociate the humanity in a patient/doctor relation.

ICW 11/1/11

The problem is that the act of physican assisted suicide is in violation of the Hippocratic Oath.  It is important becuase in the Hippocratic Oath a physican/doctor is not supposed to hurt their patients or give them anything that will end their life prematurely.  The people affected are the physicans/doctors who euthanize their patients as well as the patient and the patients family.  People might disagree that euthanasia is does not violate the Hippocratic Oath because physicians/doctors are no longer required to take this oath and it is what the patient wants.  Another reason people might disagree is becuase if the patient wants to end their life due to some incurable disease or illness, they might see it as the physicians/doctors right to give them a drug that will end their life painlessly, instead of the patient having to live while suffering.

SWA 21

The main argument is that in today's rushed pace we are not normally asked to read large sections of print on a day to day basis.  We can normally scan an article and look at a picture and take from that the main meaning of the article without ever actually having to read and comprehend what is written.  The reader can gather this from the fact that the article is taking people's reactions and making it look as if they have never had to read a 500 word aritcle before.  

The article uses hyperbole in that it exagerates the reaction people would have if they were given a 500 work block of text with no pictures or fancy heading.  People would not just ignore it or hold it up to their ear and ask what they want from it.  This further advances the argument made because it is an illustration of what could happen if people were not used to reading and comprehending large amounts of texts.  

SWA 20

"Assisted Suicide Is a Valid Medical Decision" by Alois Geiger. The Right To Die. Jennifer Dorman, Ed. At Issue Series. Greenhaven Press, 2010. Alois Geiger, "Why I Prescribe Drugs for Suicide," Times Online, October 24, 2008. Copyright © 2008 Times Newspapers Ltd. Reproduced by permission.


The position of this text is biased toward physician assisted suicides being a good and valid reason for euthanasia.  The directed audience is toward people who agree that euthanasia is something that is not morally or ethically wrong.  There are many different ideas to this short text, one being the main subject for my essay Euthanasia and the Hippocratic Oath.  Alois Gieger believes that the oath is "largely out of date" and that doctors today do not need to make this oath becuase it would forbid them from the most minor of surgeries such as the removal of a bladderstone.  He also talks about how it would forbid doctors from performing abortions as well.  Another main point he makes is when it is reasonable and acceptable for physicians to assist in a patients suicide.  He positions himself as a person helping someone that cannot find help elsewhere from a phyciatric standpoint or someone whose life is ending.  He says that it is his obligation to help his patients in any way that he can.  In response to this text I learned that doctors and physicians who agree that assisted suicide is a valid way to end a life believe that they are in no way breaking any morals of their own because it is for the well being of their patients. Geiger asks the reader many questions in this short text to make the reader reflect on the subject themselves and think what would they have him do.  In no way did this alter my viewpoint on the subject.  In fact I found it harder to understand because instead of giving his stance on the issue he was asking the reader questions and never truly explaining the situation except for in short one scentences. This specific source will be useful because it is directly from a physician that believes euthanasia is a legitimate way to end a life.  I will be able to use it to show the perspective of a first hand physicans viewpoints through this article.  


"Physicians Should Not Be Legally Permitted to Assist in Suicide" by Leon R. Kass and Nelson Lund. Euthanasia. James D. Torr, Ed. Opposing Viewpoints® Series. Greenhaven Press, 2000. Excerpted from Leon R. Kass and Nelson Lund, "Courting Death: Assisted Suicide, Doctors, and the Law," Commentary, December 1996. Reprinted by permission; all rights reserved.


The overall position of this article is that euthanasia is in violation of the hippocratic oath. The authors' do not particularly seem biased because the show both sides on some of the main topic's though it is written for those readers who would agree with their views.  This article sometimes focuses on the legality of the issue of euthanasia, but holds good intel on the issue in general and how it relates to the Hippocratic oath and the interpretation some physicians see it as today.  The main ideas of the text are the morallity of the subject and how euthanasia in many ways goes against what physicians and doctors are taught.  The authors' distinguish the differences of a patient refusing help and asking help to end their lives.  Those patients that refuse help are in accordance with the oath while those that ask for help are in defiance. The main conclusions reached through this article are that though many physicians are tempted to assist in their patients suicide it is not a reason to change a traditional rule.  In response to this article I learned a valuable viewpoint on the issue from a more legal standpoint and not from a "completely against"standpoint, which I was expecting.  This article does a very good job of going in depth to the topic and the authors' particular view on the subject of euthanasia.  This will be useful in many ways, because it gives background information on the Hippocratic Oath and a specific viewpoint on why euthanasia is in violation of the oath.  It also gives examples from today's society that some people view as acceptable, but when looked at with the history of the subject of euthanasia are in fact not what they seem to be. 

SWA 19

Andriesen does explore many criteria that most people find are needed in an activity to be a sport such as using a ball or ball-like object, competition, scoring etc., though he never says exactly what he believes make a sport a legitimate sport. He quotes Rodney Fort a professor of sport management about three major parameters that consitute a sport. These are : it must use a "large motor skill", it must have an objective scoring system, and it must use nothing more complicated than a "single machine" such as a baseball bat or vaulting pole, but again he never says that he agrees that these make a sport. He concludes with saying that it is up to everyone to figure out what factors must exist to have a sport and that the overall point is to have fun while participating in any sport.

Under certain circumstances accepted criteria is needed.  Andriesen addresses the Olympics and how they award medals for such sports as kayaking and bobsleding. It some sports it is easier to define a specific set of rules.  In races, like those mentioned, it is easy because the first ones to cross the finish line are classified as the 'winners' point systems are a little bit harder to classify.

SWA 18

I have chosen two topics that I have given a lot of thought to. These being the controversies over Affirmative Action and Euthanasia.  The controversy of affirmative action centers around the inclusion of previously discriminated groups in employment, education, and business. The controversy lies in that because businesses and private schools/colleges do not want to seem partial to any race in particular, they extend their hands to those who were previously excluded. On the other hand those who have been discriminated against in the past are offered many incentives because of their color or heritage when in today's world they have not been specifically excluded or discriminated against.
The controversy around Euthanasia is wether it is classified as murder or not.  Euthanasia is the practice of intentionally ending a life to relieve pain or suffering.  There are many different laws around the world concerning Euthanasia. In Britain it is considered "a deliberate intervention with the express intention of ending a life to relieve intractable suffering".  It is legal in some places to end a life when it is voluntary while non voluntary is illegal and involuntary is classified as murder.
I found these two topics easy to research becuase there is a lot of information on them. I am leaning towards Euthanasia becuase I find it interesting about how a person can intentionally end a life and not be charged for a criminal offense.

Fear Factories

Scully addresses that many conservatives take the stand of not wanting to know about factory farming. He says that the subject of cruelty to animals, especially in factory farming, crosses the barrier into forbidden territory for conservatives. He addresses that most conservatives take the mindset of "I don't want to know" mindset because they feel they have no responsibility to the issue, but that if asked most would say it was a cowardly and disgraceful act.  Scully reiterates thorughout his esasy that people should be kind to all animals, he even quotes Proverbs that "a righteous man regardeth the life of his beast" and continues still with examples of what people do to animals and how the violation of the animals "rights" are held in a court of law.  He illustrates the conservatives as money hungry people who care only about what can be counted in dollars and they that always back someone that can make money off of any animal related industry.  Scully believes that conservatives just dismiss the subject of animal curelty because he percepts them as having the view that where animals were concerned nothing serious could be at stake.  He says later that all of the conservatives that review his book admited that factory farming was a "wretched business and a betrayal of human responsibility." Scully closes with how the voters with conservative values are needed to get behind a Humane Farming Act so that factory farmed animals can have what they deserve; a merciful life and a merciful death. Scully mainly uses the morality of the subject to support his case and uses many stories to back his ideas on how cruelty to domestic animals is not that different form cruelty to farmed animals.

Formal Outline

Thesis: Major corporations and companies have relied on the use of common images, colors, and fonts to attract consumers to their products.  Many of these producers have used the same styles for generations to instill their product in the minds of their consumers so that they are recognizable and timeless even though they can be altered slightly for newer generations.

1.     The use of images that consumers have become accustomed to is an effective and easy way for large name brands to be recognized by both older and younger generations.

a.     Images are a way for companies to link certain trends to their product

                                               i.     The shape of the glass cola bottle has become a well-known symbol for the Coca-Cola Company.

1.     In older and in newer advertisements the Coke bottle is a main focal point

                                              ii.     The upward and downward arrows in the advertisement are a symbol for the movement Above The Influence for young adults

1.     The ad links Coke to the Above The Influence movement

2.     The arrows inside the Coke bottle show that on the “coke side of life” you are above the influence of substances

                                            iii.     The images that create the Coca-Cola bottle in the advertisement are to attract an older generation with an appreciation for the classics

1.     The use of traditional ‘classics’ that people think of link all classics to Coca-Cola

a.     The popular “American Classics” such as baseball, cherry pies, and hotdogs are used to illustrate classic America.

b.     Popular movie stars and singers are also used to represent classic American favorites.

2.     The use of color is a very common way that advertisers link their product to the thought of the consumer.

a.     Red is predominant in one Coca-Cola ad

                                               i.     Red is very commonly linked to the brand of Coca-Cola

                                              ii.     The classic Coca-Cola bottle was glass with a red label and white lettering

                                            iii.     The ‘classic’ advertisement uses the red tinting on all of the photos used to link the red aspect to their ad

                                            iv.     Coca-Cola is written in red on a transparent white label that melds with the background to break up the use of the color red.

                                              v.     The black lettering at the bottom is in black to add contrast and not take away from the red coke bottle.

b.     The ad for the younger generation is predominately black and multicolored

                                               i.     The use of many different colors attracts a younger generation because the are attracted to many different and contrasting color schemes

                                              ii.     The use of different hues of the same colors adds contrast that will attract attention from the multicolor scheme

                                            iii.     The use of white lettering adds contrast to the black background and draws attention to the middle of the page where the product is located instead of the top where the color is located

1.     The product is filled with upward multicolored arrows to keep the attention of the consumer

2.     The use of black lettering over the product bottle is to add contrast to the many different colors

                                            iv.     The white lettering of Coca-Cola underneath the product lets the consumer know it is a product of the company

3.     The use of lettering and font is another way for major corporations to advertise their products.

a.     The classic lettering of the Coca-Cola company with the curly letters is already linked with the soda company

                                               i.     The font is used in both advertisements to let the consumer know that they ad is specifically for Coca-Cola

                                              ii.     In the ad that focuses on the classics uses it in 2 ways.

1.     It is used as the traditional label on the bottle, like the older glass bottles.

2.     The slogan “A classic never goes out of style” is written in the font

a.     It causes the consumer to automatically think of Coca-Cola.

                                            iii.     The lettering is used only for the words Coca-Cola in the ad for the younger generation

1.     On the Coca-Cola bottle the use of a newer label is used

a.     The label that is used is the label from the aluminum cans instead of the original glass bottles.

b.     In the younger generation the newer label is recognized more

                                                                                                     i.     This is because it is what they have grown up with while the older generation grew up with the ‘classic’ font

Conclusion Statement: Through the repeated use of their classic fonts and images of the glass bottle, the Coca-Cola Company has been able to alter their advertisements to attract many different types of consumers. From the young to the old, everyone can recognize the classic font of Coca-Cola and immediately link it to the brand. 

Links to Images 

https://docs.google.com/leaf?id=0B1zDJaOP-K3XMjNiYmY0NjAtZDljMS00YzA5LTk0NDItOGQ5NzFjNDcwZjQz&hl=en_US

https://docs.google.com/leaf?id=0B1zDJaOP-K3XOTM4NTIwZTktODU4Zi00ZjRhLWEyMWMtYzhiODkyOGVhMGRi&hl=en_US

Advertisement Analysis

Links:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1zDJaOP-K3XNmEyOTYyOGUtN2NjNC00N2IxLTgxNzItZTQ1OTNjMWFiN2E0&hl=en_US

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1zDJaOP-K3XZmQ1MDk5ZTctMTcyZC00MWM4LWJkYWUtMGVlMTU1YTg2Mjc2&hl=en_US


I am analyzing laundry detergent ads. One is Woolite and one is Downy. The Woolite advertisement is from the Us Weekly Septeber 2011 issue and the Downy is from the Cosmopolitan Magazine September 2011 issue.

The people who read these magazines are normally woman. Comopolitan is geared toward woman from the ages from 18-29. Us Weekly is a tabloid that had an audience of mostly women from the ages of 35 to 49. 

Downy Ad.

- at top the words Citrus & Ginger fading from yellow to pink 

  - underneath that the words 'mash them together and what do you get?' in light pink

- in the middle of the page an orange with a read curly haired wig on and white sunglasses

- at the bottom of the page the bottle of Downy detergent with 'two great scents, one unexpected mashup.' 

- has a completely white background.

Woolite Ad

- top half has a sweater being tortured in an old time torture device being stretched apart on hooks

  -the words 'some detergents torture your clothes' in a scrawl of letters

  - the word torture is larger than the other words 

- the bottom half has the detergent and a fresh colorful stack of folded sweaters next to it

  - the words 'save them' are above the detergent

  - underneath the detergent are the words 'long live your wardrobe'

- the bottom half is a shade of blue that becomes darker towards the bottom of the page and then gets lighter creating an angle like a floor and wall meeting 

- the top half is dark and grey and has dark clouds 

I chose these two ads because I liked the first one with the orange and thought it would be interesting to analyze. A major difference between the two ads are the color schemes. The Downy ad is colorful with orange and pink and yellow, while the Woolite ad is dark and the color they chose for their advertisement is a hue of Blue that contrasts the dark upper half.  The Downy ad is geared toward a younger crowd because it plays to a well known joke for younger people about people with read hair being called 'ginger'.  The Woolite ad is geared more toward a larger group of people, because it illustrates saving clothes and their elasticity so they are not ruined and most people don't want to ruin their clothes in the wash machine.

Advertisement Analysis

Cosmopolitan Magazine August 2011/September 2011
Target Audience: People who do their own laundry
Product: Ultra Downy Simple Pleasures
Shared Assumptions
-- The target consumer is someone who does their own laundry or does their families laundry and is looking for a detergent
-- The target consumer wants an effective and nice smelling detergent that will do a good job of cleaning and making their clothing smell nice
Claim and Reasons:
- The product's name itself lets the consumer know that it is a laundry detergent because Downy is a well known detergent as well as fabric softener. This alone will attract parties interested in a new detergent.
- The advertisement provides the consumer with words saying that the scents in Downy Simple Pleasures smells great.
- Because the advertisement is colorful and grabs the attention it can draw in more people, but because the advertisement is of an orange with a red wig on it is taking a modern day joke about red heads being called ginger and playing it to their advantage making the consumer stop and laugh at the picture originally and the consumer will then want to know what is being advertised.

Cosmopolitan Magazine August/September 2011
Target Audience: Women over the age of 21
Product: Silver Patron
Shared Assumptions:
-- The target consumer is women over the age of 21 because it is an alcohol ad, and it is for women because the ad says "Girls' night out starts at your place. Perfect." The consumer's values are that they like to drink high shelf alcohol and have a good time with their friends when they go out.
-- The target consumers want to have a good time with their girl friends and want to have tasty drinks so they should drink Patron.
Claim and Reasons:
- Patron meets the requirements of the consumer's values because Patron is a high shelf liquor and in the advertisement it says that its the world's finest ultra-premium tequila and that the agave used to make the tequila are hand selected 100% Weber blue agave. which they refer to as Perfect.
- The product is advertised as a high shelf tequila and also as perfect so it can provide a 'perfect' girls night out when women feel the need to have a girls night.
- The advertisement is very clean and makes the consumer feel that the this brand of Tequila is 'perfect' because there are no imperfections on the advertisement page.

Cosmopolitan Magazine August/September 2011
Target Audience: Men and Woman who want to have a healthy drink without sacrificing taste
Product: Fuze drinks
Shared Assumptions:
--The target consumer is someone who is healthy or wants to be healthy and does not want to sacrifice taste for a healthy drink that is good for you.
--The target consumer wants to have a drink that is tasty and good for you.
Claim and Reasons:
- The product meets the requirements because it is a healthy infusion of natural flavors and vitamins that the body needs to be healthy along with a low amount of calories and sugar in each serving.
-The product can provide a healthy and tasty drink because they use natural flavors that consumers will find appealing.
- The advertisement conveys the feeling of a dynamic health drink that is tasty and includes nutrients that the body needs that can be used by anyone. It incorporates color manipulation as well as texture to appeal to both men and women as a universal health drink.

Response to Postsecret Card

The secret I chose was from the girls on Glee wishing that Rachel Barry would get Laryngitis so they could sing.  The secret was conveyed implicitly but was easier to understand if the person had ever seen the show Glee.

The main visual elements I used were from some magazines. The background was a girl covered in this kind of green haze, which i used to represent envy. The main picture was of the Rachel who they envy and I had that picture of her stand out because she is always the one who gets the lead while the other girls are normally stuck in the background and are not noticed as much.

The text was hand written to represent one of the girls writing it themselves or the group of girls writing it together. The word Laryngitis was capitalized and accentuated because a singer's major fear is getting Laryngitis because it causes them to lose their voice and it would cause the main girl to not be able to sing.

I tried to portray more of a group of girls but it was a little more secretive because it was not someone particularly famous. But I portrayed them as an envious group or an envious girl of the talent that the main girl has, and her wishing she had Laryngitis would give her the chance for her or the group to shine by themselves rather than always be shadowed by the main girl.

Photo Response

The images in Peter Menzel's Hungry planet really show viewers the difference in accessibility to food in different areas of the world. In his photos of families and their weeks worth of food he shows a family with 2 servants and their weeks worth of food covering their table in abundance along with the family in North Carolina, where they had so much food that it was stacked all over their kitchen and they were also holding food. He contradicts this with the family in Chad that has a significantly lower amount of food for a mother and five children.  This shows that the availability of food is not like the other photos. This family has very little to sustain them for a week.
He also shows the viewers the different foods available to different areas.  He shows water beetles, and pig parts, and people eating grasshoppers to show that we eat what is available to us. People in different areas will see this and have mixed reactions because to Americans we would not eat grasshoppers or beetles, but people from the middle east would probably not want to sit down and eat a pizza for dinner. We are raised on different circumstances with different abundances of different foods.

The Pleasures of Eating

1: In a dorm room, it would be hard to grow your own food, but it is possible to buy and keep a small vegetable plant such as cherry tomatoes in a dorm room next to a window. Unfortunately a student cannot go to the extent that Berry talks about but the student could encourage family to grow food in a small garden or create a compost.
2: Students can still prepare their own food instead of always using a designated meal plan.  Students can take out 1 or 2 meals out of the week where they buy the groceries they need to make a healthy well balanced meal using organic foods and prepare their own meal.  They could also get together with some friends and make it a meal to feed 2 or 3 people and share the cost of the more expensive organic foods.
3: It is often advertised in the produce section where the food comes from, so a student could still look into the origins of the food they are buying and buy from a local produce market.
4: Students can take advantage of the farmer's market that takes place on campus or get together with friends and go to the farmer's market on the weekend to get fresh food from local merchants.
5: Students can still learn about the economy and technology of the industrial food process and figure out what is added and what additions they pay for.
6: Students can research what is involved in the selected best farming and gardening and encourage friends and family members to do the same if they have small gardens.
7: Though most students are strapped for time with papers, exams, and labs taking up time and when they are not studying they are catching up with friends and sleep they could take the time to reassociate with the lives of domestic plants and animals.

The Cooking Ape

Wrangham uses many links in his essay "The Cooking Ape" to illustrate how cooking made the human race what it is.  He uses such examples like since the prehuman hominids discovered fire it was not a far stretch to believe that they were able to cook their food and make it easier to eat and digest.  Wrangham said he believe that humans had to have been cooking around the 1.9 million year mark because that is when he believes the australopithecines first were able to harness fire as a tool.  He says it impacted the human race and was a factor in why we as the human race have such a higher basal metabolic rate.We are able to digest more and were able to evolve into a spieces with a smaller gut because we no longer have the amount of fiber our ancestors had, which gives us the 20% difference in the bulk of material we ingest. 

Wrangham also touches on the fact that we were able to grow to the race we are today through the changes in social structure.  He says that animal instinct had a part in our evolution.  He uses the illustration of alpha males taking a piece of food that they find relatively valuableand they would take it from the lower ranking indivduals. He says that we evolved and women chose a male who could protect her form other males that would try to take her cooked food and in turn she would feed that male.

Questions for Draft 1

Was there any part of the draft that was hard to understand or was lacking explanation?
Were the topics of the thesis explained in detail? Was something left out?
Was there anything that stood out that could have been expanded on or anything that could have been left out?

1st Main Point

Blakely does a good job of establishing and reestablishing her ethos and the reader’s pathos throughout her article.  She first establishes her ethos by introducing herself and her main topic, her son.  She introduces herself as a single feminist mother, instead of just a single mother so the reader is introduced to, and can sometimes relate, to some of her views. She introduces her oldest son ‘Ryan’ as the high school senior who is on the schools wrestling team, and later informs the reader that he is a captain on the team, letting the reader know that he is one of the higher ranked teammates, who other lower classmen teammates look up to.  She continually reestablishes her ethos by using different stories and examples relating to her son and their experiences as a mother and maturing son, which coincide with the pathos of the reader.  The reader’s pathos is established through her introduction of herself as well.  Some women can relate to being a single mother of children and some mothers can relate to being mothers to high school students who wrestle.  All mothers can somehow relate to the article because like Blakely most mothers have the same nostalgic feeling she does about the youth of her son and come to the same realization when their own children grow and change into a strong and independent being. 

SWA#7

Tiana Langer

English 102-028

09/15/2011

Essay 1, Outline

Title: A Rhetorical Analysis of ‘A Wrestling Mom’

Thesis:   In the piece, A Wrestling Mom, Blakely appeals to the reader’s pathos while establishing her ethos through her experiences with her son during his senior year of high school, while also illustrating the bond of love between two people, and the symbolism and effect of words and language.

I.               Establishment of Ethos and Pathos

a.     Background information on herself and sons

                                               i.     Single mother

                                             ii.     feminist

                                            iii.     Sons have had many different role models

                                            iv.     Sons passion for wrestling

b.     Introduction of her oldest son ‘Ryan’

                                               i.     In his senior year of HS

                                             ii.     Is a captain on wrestling team

1.     ‘close fraternity’ of teammates and coaches

2.     dedication

c.     The many stories of her relationship with her son

                                               i.     the car ride after a victory

                                             ii.     Her son’s enragement on golf course with relatives

                                            iii.     When her son was taken to the Hospital

                                            iv.     The analogy of the shoelace

II.             Bond of Love Between Two People

a.     Open admiration for her son

                                               i.     Pg 263, sentence 1.

                                             ii.     His warm up ‘dance’ pg 264

b.     Realization of growth and separation

                                               i.     Her son’s invitations

1.     wanted to introduce to his mother who he had grown to be

                                             ii.     the end of the intimacy shared

1.     the lack of need from his mother

2.     the reference to Robert Bly

a.     ‘single mother’s close relationships with sons often make it difficult for them to come to terms with the aggressive and competitive parts of themselves’

b.     Some truths that men must learn from other men

                                            iii.     Realization of Strength

1.     results of growth and observation of power

a.     seen the effects of training

b.     seen it used during a match

c.     his capacity to use his strength

2.     the conflicting views of a person’s power

a.     his love for it

b.     her regret of it

3.     How it would effect his future relationships

a.     With women

                                                                                                     i.     Fear

                                                                                                   ii.     ‘collateral’ damage of violence

III.           Symbolism and Effect of Words and Language

a.     Use of language

                                               i.     Location, and personal views

1.     locker room, line of work

2.     personal views of certain words

a.     can be offensive

b.     Definitions and interpretations

                                               i.      ‘fairies’

                                             ii.     ‘PAIN’

                                            iii.     ‘Captain’

c.     Symbolism of Words

                                               i.     Importance

                                             ii.     Sexual Orientation

Conclusion:   Blakely touches the facts that as the people we love change, whether they are our children or friends, we must accept who they become as they grow, and be aware of how we use our languages in certain situations.  In some situations words that are offensive are used to express dominance, but like Blakely said, “if we would only be less careless with our language” we could stop wars and conflicts and essentially make our world a better place for those we love.