Advertisement Analysis

Cosmopolitan Magazine August 2011/September 2011
Target Audience: People who do their own laundry
Product: Ultra Downy Simple Pleasures
Shared Assumptions
-- The target consumer is someone who does their own laundry or does their families laundry and is looking for a detergent
-- The target consumer wants an effective and nice smelling detergent that will do a good job of cleaning and making their clothing smell nice
Claim and Reasons:
- The product's name itself lets the consumer know that it is a laundry detergent because Downy is a well known detergent as well as fabric softener. This alone will attract parties interested in a new detergent.
- The advertisement provides the consumer with words saying that the scents in Downy Simple Pleasures smells great.
- Because the advertisement is colorful and grabs the attention it can draw in more people, but because the advertisement is of an orange with a red wig on it is taking a modern day joke about red heads being called ginger and playing it to their advantage making the consumer stop and laugh at the picture originally and the consumer will then want to know what is being advertised.

Cosmopolitan Magazine August/September 2011
Target Audience: Women over the age of 21
Product: Silver Patron
Shared Assumptions:
-- The target consumer is women over the age of 21 because it is an alcohol ad, and it is for women because the ad says "Girls' night out starts at your place. Perfect." The consumer's values are that they like to drink high shelf alcohol and have a good time with their friends when they go out.
-- The target consumers want to have a good time with their girl friends and want to have tasty drinks so they should drink Patron.
Claim and Reasons:
- Patron meets the requirements of the consumer's values because Patron is a high shelf liquor and in the advertisement it says that its the world's finest ultra-premium tequila and that the agave used to make the tequila are hand selected 100% Weber blue agave. which they refer to as Perfect.
- The product is advertised as a high shelf tequila and also as perfect so it can provide a 'perfect' girls night out when women feel the need to have a girls night.
- The advertisement is very clean and makes the consumer feel that the this brand of Tequila is 'perfect' because there are no imperfections on the advertisement page.

Cosmopolitan Magazine August/September 2011
Target Audience: Men and Woman who want to have a healthy drink without sacrificing taste
Product: Fuze drinks
Shared Assumptions:
--The target consumer is someone who is healthy or wants to be healthy and does not want to sacrifice taste for a healthy drink that is good for you.
--The target consumer wants to have a drink that is tasty and good for you.
Claim and Reasons:
- The product meets the requirements because it is a healthy infusion of natural flavors and vitamins that the body needs to be healthy along with a low amount of calories and sugar in each serving.
-The product can provide a healthy and tasty drink because they use natural flavors that consumers will find appealing.
- The advertisement conveys the feeling of a dynamic health drink that is tasty and includes nutrients that the body needs that can be used by anyone. It incorporates color manipulation as well as texture to appeal to both men and women as a universal health drink.