The main argument is that in today's rushed pace we are not normally asked to read large sections of print on a day to day basis. We can normally scan an article and look at a picture and take from that the main meaning of the article without ever actually having to read and comprehend what is written. The reader can gather this from the fact that the article is taking people's reactions and making it look as if they have never had to read a 500 word aritcle before.
The article uses hyperbole in that it exagerates the reaction people would have if they were given a 500 work block of text with no pictures or fancy heading. People would not just ignore it or hold it up to their ear and ask what they want from it. This further advances the argument made because it is an illustration of what could happen if people were not used to reading and comprehending large amounts of texts.
About what you said in the second part dealing with hyperbole, the idea that people can not read large texts is very much a part of the present. Also in the future I think people could find it even more difficult to understand large texts.
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