Advertisement Analysis

Links:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1zDJaOP-K3XNmEyOTYyOGUtN2NjNC00N2IxLTgxNzItZTQ1OTNjMWFiN2E0&hl=en_US

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1zDJaOP-K3XZmQ1MDk5ZTctMTcyZC00MWM4LWJkYWUtMGVlMTU1YTg2Mjc2&hl=en_US


I am analyzing laundry detergent ads. One is Woolite and one is Downy. The Woolite advertisement is from the Us Weekly Septeber 2011 issue and the Downy is from the Cosmopolitan Magazine September 2011 issue.

The people who read these magazines are normally woman. Comopolitan is geared toward woman from the ages from 18-29. Us Weekly is a tabloid that had an audience of mostly women from the ages of 35 to 49. 

Downy Ad.

- at top the words Citrus & Ginger fading from yellow to pink 

  - underneath that the words 'mash them together and what do you get?' in light pink

- in the middle of the page an orange with a read curly haired wig on and white sunglasses

- at the bottom of the page the bottle of Downy detergent with 'two great scents, one unexpected mashup.' 

- has a completely white background.

Woolite Ad

- top half has a sweater being tortured in an old time torture device being stretched apart on hooks

  -the words 'some detergents torture your clothes' in a scrawl of letters

  - the word torture is larger than the other words 

- the bottom half has the detergent and a fresh colorful stack of folded sweaters next to it

  - the words 'save them' are above the detergent

  - underneath the detergent are the words 'long live your wardrobe'

- the bottom half is a shade of blue that becomes darker towards the bottom of the page and then gets lighter creating an angle like a floor and wall meeting 

- the top half is dark and grey and has dark clouds 

I chose these two ads because I liked the first one with the orange and thought it would be interesting to analyze. A major difference between the two ads are the color schemes. The Downy ad is colorful with orange and pink and yellow, while the Woolite ad is dark and the color they chose for their advertisement is a hue of Blue that contrasts the dark upper half.  The Downy ad is geared toward a younger crowd because it plays to a well known joke for younger people about people with read hair being called 'ginger'.  The Woolite ad is geared more toward a larger group of people, because it illustrates saving clothes and their elasticity so they are not ruined and most people don't want to ruin their clothes in the wash machine.